B2B CRM and B2C CRM Software – Business Intelligence Info


B2BCRMandB2CCRMSoftware

October24,2014JackieZiesemerUncategorized

ThereareanincredibleamountofCRM(CustomerRelationshipManagement)softwaresystemsonthemarket;avastmajorityofthesesystemsarebuiltforB2Bcommunications。

ThedifferencesareprimarilybecauseB2BandB2Cmarketingandsalesoperatedifferently,soitonlymakessensethatthesamesoftwarewillnotworkforboth。

Let’stakealookatsomeofthekeydifferencesthataffecttheCRMsoftwaresolutionsforeach。

B2BMarketingSales

B2Busuallyhasasmallernumberofsales(atahigherprice),asmallercontactdatabase,andlongersalesprocess。

Thereoftenaremorethantwodecisionmakersinvolvedintheprocessandarepurelybusinessdecisions。

Alongwiththat,theproductisalsomorecomplexandcustomized。

B2CMarketingSales

B2Cusuallyhasalargeramountofsales(atalowerprice),alargercontactdatabase,andashortersalesprocess。

Thereisusuallyonlyoneortwopeopleinvolvedinthedecisionmaking,anddecisionsaremadebasedonavarietyofreasonsincludingneed,want,impulse,etc。

Theproductisusuallyuniformandnotcustomized。

B2BCRMSoftware

Builtforlongtermmanagementofaprospect/customerandhasstrongemphasisonthesalesprocess。

Forecastingcustomerbehaviorandhavinghighvisibilityarekeyaswell。

Also,integrationwithothercompanysoftwareisimportant。

B2CCRMSoftware

Builtforlongtermsalesconsistencythroughvariousmarketingactivitiesandastrongemphasisonhandlingahighnumberofcontacts/saleswithmasscampaigns。

Organizingdataandmanagingonlyspecificpartsofsalesprocessarekey,andintegrationwithothercompanysoftwareisnotasimportant。